Putthipong S.

An Economics student specializing in quantitative analysis and financial modeling, leveraging advanced data tools and consulting experience to turn complex economic insights into actionable business strategies.

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What I Do

Combining economics, data science, and strategic consulting to deliver actionable insights.

Financial Analysis

Equity research, valuation modeling, and market analysis using quantitative frameworks.

Strategy Consulting

Business strategy, market entry, and organizational transformation for leading firms.

Data & AI

Python, NLP, and machine learning applied to financial data and textual analysis.

Economic Research

Macroeconomic modeling, DSGE, and public finance policy analysis.

Latest Articles

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TECH & AI

When AI Gets the Right Answer for the Wrong Reason

LLMs are becoming powerful tools for research, but accuracy alone does not make their outputs reliable. The real challenge is knowing whether a model is reasoning, remembering, or introducing hidden bias.

BUSINESS STRATEGY

Why Enterprise AI Needs an Ontology

The Context Layer That Helps AI Understand How a Business Actually Works

Uncategorized

What Managers Must Be Concerned About in the Age of AI

Great managers in the AI era will not be those who simply use AI more often than others. They will be those who can combine technological fluency with judgment, accountability, organizational design, and trust creation.

BUSINESS STRATEGY

Thailand’s Durian Boom Has a Hidden Weakness

Thailand’s durian exports are booming. Revenues are climbing, prices are rising, and global demand—led by China—appears insatiable. hailand’s durian exports are booming. Revenues are climbing, prices are rising, and global demand—led by China—appears insatiable. But beneath the surface of this success lies a quieter, more complicated story: Thailand isn’t just exporting more durian. It is becoming increasingly dependent on selling it at higher prices—and to a single market. That shift may define the next phase of the industry.

BUSINESS STRATEGY

The Algorithm Wears Prada

Fashion's structural reset demands machine readability, not brand mystique

TECH & AI

We have more privacy controls yet less privacy than ever

In 2026 online privacy is a luxury, not a right," says Thomas Bunting, an analyst at the UK innovation think tank Nesta.

Projects & Research

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Technology & AI

An Integrated System for Gold Market Prediction and Risk Monitoring

Gold prices are driven by complex cross-market dynamics, making them difficult to forecast and interpret. Traditional approaches lack integrated modeling and fail to capture regime shifts and systemic risk.

Technology & Business

How Specificity Shapes Stock Price Volatility — Evidence from the Stock Exchange of Thailand

This research examines whether the specificity of MD&A narratives helps reduce stock price volatility in the Thai market. While listed firms disclose more information than ever, much of it remains generic or boilerplate, increasing investors’ interpretation costs and uncertainty. The study focuses on whether clearer, more firm-specific disclosure can improve market understanding and reduce volatility.

RESEARCH

The Influence of Finfluencers on Investment Attitudes: A Cross-Generational Analysis and Psychological Mechanisms

Evaluate how Finfluencer credibility (expertise, trustworthiness, and attractiveness) shapes investors' cognitive, affective, and behavioral attitudes. The study addresses the growing reliance on social media for financial advice and the associated risks across different generations.

Strategic Consulting

Lalamove Go-to-Market Strategy (CCD 2024)

Design a data-driven go-to-market and pricing strategy for Lalamove's B2B logistics expansion in Southeast Asian SME markets, addressing platform density and driver acquisition challenges.

Trade Policy Research

Non-Tariff Measures (NTMs) on Thai Rice Exports

Evaluate how international Non-Tariff Measures (sanitary standards, labelling, import quotas) uniquely affect Thailand's rice export volume and competitiveness in key markets (EU, Japan, US).

Financial Research

Macroeconomic Analysis of SET Index

Identify the core macroeconomic drivers influencing the volatility and valuation of the SET (Stock Exchange of Thailand) Index through empirical analysis.

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